“We need a website” — almost every brief starts with this phrase. But a “website” isn’t one product. It’s at least three different ones, with different prices and different payback periods. A mistake at this stage is the most expensive one: a corporate site instead of a landing page means paying double, a landing page instead of a store means lost sales.
The right question sounds different: what action should the visitor take?
One goal — a landing page
If the answer is “leave an enquiry”, “book”, “buy one product” — you need a landing page: a single page that walks a person from the headline to the form with no forks in the road. Offer, benefits, cases, objection handling, form. That’s it.
A landing page is the right pick when you’re launching ads and want to measure the economics, testing a new service or product, or promoting a specific offer. Timeline — 1–2 weeks, price — from 1,500 ₾.
One important nuance: a landing page is exactly one page. The moment you hear “and also an About page, and also a catalogue” — you’re already designing a different format.
Many questions about the company — a corporate site
When a client wants to understand who you are before the deal — what you do, who’s on the team, which cases you’ve delivered, whether you can be trusted — you need a corporate site of 5+ pages. It’s the standard for services, consulting, manufacturing, clinics and B2B.
Its job isn’t an instant sale — it’s trust. A person compares three contractors; the one with the clearest structure, liveliest cases and easiest contact wins. Timeline — 2–4 weeks, price — from 2,800 ₾.
Selling from a catalogue — an online store
If you have more than a dozen products and purchases should happen without a manager — catalogue, cart, payments, delivery — that’s an online store. The most expensive and most “engineering-heavy” format: payment systems, fiscal compliance, inventory sync. Timeline — from 3 weeks, price — from 3,800 ₾. We break the format down in “What is an online store and what is it made of”.
Quick self-diagnosis
| Signal | Format |
|---|---|
| One service, you need a flow of leads from ads | Landing page |
| Several practice areas, clients “study” you before the deal | Corporate site |
| Dozens of products or more, purchase without a manager | Store |
| ”Just to have one” for now | Start with a landing page — the cheapest way to test demand |
What if you’re not sure
The honest answer: the landing-vs-corporate dilemma usually resolves in favour of the landing page — it launches faster, changes cheaper and measures easier. A corporate site grows out of a landing page once recurring client questions appear that deserve pages of their own.
We untangle this fork on a 30-minute brief call: we look at the task, the region and the budget — and recommend the format and engine that solves the problem for the least money. It’s free, and the options and prices live on the home page.