A beauty salon website needs six things: a price list, online booking without phone calls, stylists with photos, a portfolio of work, an address with a map, and reviews. For most salons one page is enough — a landing page from 500 GEL in 1–2 weeks. If you have many stylists, each with their own schedule, you need a bigger site — from 1,500 GEL. Below: what exactly to put on the site, and where salons most often lose clients.
The price list is the main section
A client picks a salon by three questions: what you do, what it costs and when she can come. “Prices on request” in beauty almost always means a lost client: nobody will message you just to get a number — they’ll open the salon next door where the prices are in plain sight.
“From” prices are fine — they’re honest and you don’t need to update the site after every change. What matters is that the price range is clear before booking.
Online booking without phone calls
Many people want to book in the evening or at the weekend, when nobody at the front desk answers. Online booking solves that: the client picks the service, the stylist and the time herself.
There are two ways:
- An online booking service with stylists’ schedules. A button on the site opens the calendar, and the booking goes straight to the stylist.
- A simple form — “service + preferred time + phone” — that lands with the administrator in Telegram. Cheap, and it works from day one.
To see what such a landing page looks like, check the NINO studio concept on our landing pages page.
Stylists and portfolio
People come to a stylist, not to a sign. A stylist’s photo, specialty, experience and 5–10 pieces of work next to each name do more than any advertising copy. Shoot the work in daylight and without heavy filters: the client wants to see how she will look, not a magazine picture.
If the salon mostly lives on Instagram, you can show the feed on the site — but prices and booking still belong on the site itself.
Address, map and Google profile
People look for a salon close to home — and often right in Google Maps. That’s why your salon’s Google listing with reviews and photos matters as much as the site, and the site should be linked from that listing. On the site itself: the address, a landmark, how to find the entrance, opening hours and a tap-to-call phone number.
Languages
Tbilisi has plenty of Russian-speaking clients and tourists. Georgian and Russian are the basic minimum; English is needed if the salon is in a tourist area. Each extra language is +300 GEL. We cover this in detail in A website in three languages.
Common mistakes
- Instagram only, no website: prices drown in posts, booking happens in DMs.
- “Prices on request”.
- Booking by phone only.
- The site doesn’t fit a phone screen — and it’s almost always viewed on a phone.
- No address or map, or they’re hidden in the footer.
What a beauty salon website costs
- Landing page — prices, stylists, portfolio, booking, map: from 500 GEL, 1–2 weeks.
- Salon website — separate pages for services and stylists, online booking, a blog: from 1,500 GEL, 2–3 weeks.
- Extra language — +300 GEL.
FAQ
Is an Instagram page enough?
As a shop window — yes; as a sales tool — no. On Instagram it’s hard to find prices and impossible to book properly. A website covers exactly those two things, and Instagram sends traffic to it.
Can online booking be connected to the site?
Yes: either with a booking service button tied to stylists’ schedules, or with a form that notifies the administrator in Telegram. Which one depends on how many stylists you have — we’ll discuss it on a call.
Who will update prices and photos?
You will: at handover we show you how to update the price list, stylists and work. If you’d rather delegate, support starts at 300 GEL a month.
Need a website for your salon? Tell us a few words about it — we’ll suggest the format and give you a price.